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intro

We worked on a project to create global international surveys based on an English geopolitical research center. The primary goal of the illustrations was to showcase various civic elements that symbolize social activities and have British roots.

CHALLENGE

The main challenge was to develop visually compelling illustrations that effectively convey the essence of social engagement while maintaining a strong connection to British heritage. It was crucial to strike a balance between universality and cultural specificity, ensuring that the visuals resonate with a global audience while preserving the authenticity of British civic elements. Additionally, integrating complex geopolitical themes into clear and engaging imagery required a thoughtful and strategic design approach.

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